The Use and Perception of Electronic Cigarettes and Snus Among the U.S Population
Moores Cancer Center, University of California San Diego - October 2013
OVERVIEW

E-cigarettes have generated controversy in the tobacco control field similar to that of Swedish snus, which came to the U.S. market six years earlier. Some argue that e-cigarettes have great potential to help smokers quit regular cigarettes while others contend they should be banned for lack of safety and efficacy data. This study examined population data from the U.S.

This study found that a high proportion, 75.4%, reported having heard about e-cigarettes. Television ranked as the number one source of information, followed by “in-person conversation” and “Internet.” About 8.1% had tried e-cigarettes, and 1.4% were current users. These rates were twice those of snus (4.3% and 0.8%, respectively). Among current smokers, 32.2% had tried e-cigarettes, and 6.3% were current users. Over 80% of current e-cigarette users were non-daily users. Women were significantly more likely to have tried e-cigarettes than men. Those who had tried e-cigarettes were more likely than those who tried snus to report their products being safer than regular cigarettes (49.9% vs. 10.8%). Almost half (49.5%) of current smokers were susceptible to using e-cigarettes in the future.

KEY FACTS & FINDINGS
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a efficitur est. Donec a neque non augue interdum semper a a eros. Donec pharetra est ut nulla dapibus venenatis. Ut nec nibh non dui elementum commodo. Donec commodo sagittis mi gravida convallis. Aenean rutrum purus eu suscipit vestibulum. Vivamus malesuada.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a efficitur est. Donec a neque non augue interdum semper a a eros. Donec pharetra est ut nulla dapibus venenatis. Ut nec nibh non dui elementum commodo. Donec commodo sagittis mi gravida convallis. Aenean rutrum purus eu suscipit vestibulum. Vivamus malesuada.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a efficitur est. Donec a neque non augue interdum semper a a eros. Donec pharetra est ut nulla dapibus venenatis. Ut nec nibh non dui elementum commodo. Donec commodo sagittis mi gravida convallis. Aenean rutrum purus eu suscipit vestibulum. Vivamus malesuada.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a efficitur est. Donec a neque non augue interdum semper a a eros. Donec pharetra est ut nulla dapibus venenatis. Ut nec nibh non dui elementum commodo. Donec commodo sagittis mi gravida convallis. Aenean rutrum purus eu suscipit vestibulum. Vivamus malesuada.

FULL STUDY
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